December 2, 2021
5 Types of Customer Segmentation for the Sports Industry
Giving fans a personalized fan experience poses a real challenge when fan bases are made…
December 1, 2021
Brand Personality: Aaker’s 5 Dimension Model for the Sports Industry
Professional sports teams are commonly described using human characteristics. For example, teams are often characterized…
December 1, 2021
The 5 Personality Traits of a Great Sports Marketer
Professional sports marketing is definitely not a career for the faint-hearted. It requires several key…
